Another way that the future of online/offline integration on social media needs to be discussed is in the sense of a digital self. Drawing on the extended self in the digital age (Belk 2013), the way consumers consider online actions as relevant to their offline selves may be changing. For example, Belk (2013) spoke of how consumers may be re-embodied through avatars they create to represent themselves online, influencing their offline selves and creating a multiplicity of selves (i.e., consumers have more choice when it comes to their self-representation). As research has shown how digital and social media can be used for self-presentation, affiliation, and expression (Back et al. 2010; Gosling et al. 2007; Toubia and Stephen 2013; Wilcox and Stephen 2012), what does it mean for the future if consumers can create who they want to be?
Future music october 2012 pdf
2ff7e9595c
Comments